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The Kawaii concept has become something of a global phenomenon. The aesthetic cuteness of Japan is very appealing to people globally. Things like Sanrio, Pusheen, Gudetama and more are some popular kawaii things. The wide popularity of Japanese kawaii is often credited with it being "culturally odorless".
A modern phenomenon, since the 1970s cuteness or kawaii (可愛い, "cute", "adorable", "loveable") in Japanese has become a prominent aesthetic of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.
His illustrations of "large-headed" (nitōshin) baby-faced girls, first drawn for Japanese magazines in the mid-1950s, are credited with pioneering the contemporary culture and aesthetic of kawaii (lit. "lovable" or "cute"). [1]
The chibi art style is part of the Japanese kawaii culture, [9] [10] [11] and is seen everywhere from advertising and subway signs to anime and manga. The style was popularized by franchises like Dragon Ball and SD Gundam in the 1980s. It is used as comic relief in anime and manga, giving additional emphasis to a character's emotional reaction.
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Kawaii is a concept in Japanese popular culture that describes cuteness and innocence. Kawaii aesthetics are commonly found in anime and manga, and elements of it also appear in contemporary Japanese street fashion. [24]
The Japanese adjective kawaii can be translated as "cute" or "adorable" and is the drive behind one of Japan's most popular aesthetic cultures. Kawaii culture has its ties to another culture called shōjo, a girl power type movement that has been commodified to sell the image of young girls alongside pop culture and the goods they might be ...
Though the nature of iki may be considered the antithesis of other Japanese aesthetics such as kawaii, at times, iki may exhibit traits of other aesthetics in a direct and unabashed manner. Iki is not used to describe natural phenomena, but may be expressed in an appreciation of natural beauty, or of nature of human beings.
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