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It is also a positioning of value, where Value = Benefits − Cost (cost includes economic risk). [4] A value proposition can be set out as a business or marketing statement (called a "positioning statement") which summarizes why a consumer should buy a product or use a service. [1]
A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent groups such as employees, partners or suppliers.
In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). [1]
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Positioning is closely related to the concept of perceived value. In marketing, value is defined as the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value can be expressed in numerous forms including product benefits, features, style, value for money. [8]
Image source: The Motley Fool. American Express (NYSE: AXP) Q4 2024 Earnings Call Jan 24, 2025, 8:30 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .
Image source: The Motley Fool. Seagate Technology Plc (NASDAQ: STX) Q2 2025 Earnings Call Jan 21, 2025, 5:00 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants