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F&F launched in 2001 as Florence & Fred in Tesco's UK and Ireland supermarkets. In 2010, the brand started to open stores in of itself starting with a London store. [ 78 ] In the early to mid-2010s, it expanded to multiple countries stores and online.
[25]: 130 According to Li Chuan, a senior executive at Alibaba, the company was planning in 2013 to open traditional brick and mortar retail outlets in partnership with Wanda Group, a Chinese real estate company. [26] Additionally, Alibaba purchased a 25% stake in Hong Kong-listed Chinese department store chain Intime Retail in early 2014. [27]