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Alongside Music Key, Google also introduced tighter integration between Play Music and YouTube's apps, including the sharing of music recommendations, and access to YouTube's music videos from within the Play Music app. [8] [9] Music Key was not YouTube's first foray into premium content, having launched film rentals in 2010, [15] and premium ...
Channels created prior as standalone YouTube accounts using its legacy registration form have been grandfathered to a /user/ URL. [157] [158] In November 2013, YouTube's own YouTube channel surpassed Felix Kjellberg's PewDiePie channel to become the most subscribed channel on the website. This was due to auto-suggesting new users to subscribe ...
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Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
YouTube has raised the price for YouTube Premium, its subscription service for ad-free viewing, and YouTube Music Premium for new and current subscribers in the U.S. The new price of an individual ...
YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. The 100 million figure includes uses who are on free trials, according to YouTube.
The service's benefits continued to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [5] [6]
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]