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Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. [2]
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius. New York: John Wiley & Sons. 2002. ISBN 978-0471236085. [7] Jack Trout on Strategy. New York: McGraw-Hill Education. 2004. ISBN 978-1259589621. [8] In Search of the Obvious: The Antidote for Today's Marketing Mess. New Jersey: John Wiley & Sons. 2008. ISBN 978-0470288597. [9]
Laura Ries [5] is an advertising and branding consultant at Ries & Ries since 1994. [6] Her title at Ries & Ries is president. [7] She has also been a television personality and has been invited to be a commentator on contemporary branding news for television [8] and written publications. [9]
The book was listed on The New York Times Best Seller list in April 1999 [4] after marketing company ResultSource manipulated the list by making it look like copies of The 21 Irrefutable Laws of Leadership had been purchased by thousands of individuals when, in actuality, ResultSource had simply made a bulk order of the book. [5]
Double jeopardy is an empirical law in marketing where, with few exceptions, the lower-market-share brands in a market have both far fewer buyers in a time period and also lower brand loyalty.
The rapper Sean “Diddy” Combs and the suspected health care CEO assassin Luigi Mangione have decided on a similar defense strategy: Hire an Agnifilo.
The Summary A report on proposed changes to U.S. dietary guidelines suggests encouraging people to eat more beans and lentils for protein and less red meat. Updated guidelines are expected to go ...
One thing people quickly notice about Social Security is that change is virtually inevitable. The most notable change to Social Security benefits in 2025 should be good news. All current ...