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  2. Low-ball - Wikipedia

    en.wikipedia.org/wiki/Low-ball

    Low-balling is also a form of tax evasion where a filer misrepresents the amount of taxable income on a tax return. It is most common in situations where the tax authorities reasonably expect taxable income to exist but cannot, without the taxpayer's cooperation, independently determine the amount for want of any reliable paper trail and/or other documentation.

  3. 6 Curb Appeal Mistakes That Lower Your Home’s Value - AOL

    www.aol.com/6-curb-appeal-mistakes-lower...

    Real estate experts say these 6 curb appeal mistakes can lower your home's value. Attract buyers and avoid selling at a loss by following these tips.

  4. Next-best-action marketing - Wikipedia

    en.wikipedia.org/wiki/Next-best-action_marketing

    The "next best action" (an offer, proposition, service, etc.) is determined by the customer's interests and needs, and the marketing organization's business objectives and policies. This is in sharp contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and ...

  5. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies. [5]

  6. How to make an offer on a house - AOL

    www.aol.com/finance/offer-house-174141800.html

    For premium support please call: 800-290-4726 more ways to reach us

  7. 4 Costco 2023 Black Friday Deals To Avoid - AOL

    www.aol.com/finance/4-costco-2023-black-friday...

    Traditionally, Black Friday is one of the best days to save big on greatly desired items. From electronics to toys, you can find deep discounts at retailers across the country -- and Costco is no...

  8. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    Since these types of attributes of quality unexpectedly delight customers, they are often unspoken. Examples: In a car, advanced parking sensor and four wheel steering. In a callcenter, providing special offers and compensations to customers or the proactive escalation and instant resolution of their issue is an attractive feature.

  9. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    For example, a buy-one-get-one-free deal on a website requires more work than the same bonus pack offered in a store. Online, consumers have to deal with payment processing, shipping and handling fees, and days waiting for the products' arrival, while in a store, the products are available without those additional steps and delays.