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In 2018 ten million pairs of Dr. Martens shoes were produced, only one percent in the UK. [10] Annual revenue in 2019 was £454 million, six times more than in 2013. The most popular model remained the 1460 boots. [31] In 2019 Dr. Martens announced plans to double the production of shoes and boots in the UK, to 165,000 pairs annually in 2020. [32]
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In 1960 Griggs and NPS collaborated to create a boot using a Solovair sole and a Griggs upper, and the result was the now iconic Dr. Martens boot. The first pair left the NPS factory in 1960. NPS Shoes continued to make footwear under licence until the mid-1990s called 'Dr Martens made by Solovair'.
To maintain independence White's registered the Tredair trade mark in 1976 to produce boots labelled "Dr Martens Tredair", and then just "Tredair" after 1983, using their own patented foam-injection system to make a bouncier mid-sole than the DM felt. They filed patent 2292878B with Harry Gee as inventor.
Chunky, slip-resistant lug soles, moisture-wicking memory foam and the iconic yellow stitching ensure these shoes are as functional as they are fashionable. $170 at Dr. Martens. $170; $90 at ...
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4034 The Strand W, Columbus, OH · Directions · (380) 400-8197