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The Fashion aggregated information from various fashion websites and online stores to allow consumers an overview of available clothing and accessories and compare prices without visiting individual retailers’ sites. [12] [13] The site also updates in real time information from retailers such as price or amount of items in stock. [14]
ASOS plc (/ ˈ eɪ s ɒ s / AY-soss) [4] is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. [5] The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
According to Neves, the aim was a closer integration of online and offline shopping in a "seamless experience". [8] In June 2017, Farfetch acquired fashion e-commerce website Style.com from Conde Nast, [9] the same month Chinese e-commerce company JD.com Inc. had bought a stake in Farfetch for $397 million. [10]
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Rainbow Shops was founded in 1935 [2] in New York City by Irving Arthur Swarzman, [3] an Austrian native who was raised in Brooklyn. Swarzman chose the name “Rainbow” to reflect the vibrant and diverse range of affordable fashion options sold at the store.
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