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  2. Halo effect - Wikipedia

    en.wikipedia.org/wiki/Halo_effect

    It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader brand. A notable example is the manner in which the popularity of Apple's iPod generated enthusiasm for the corporation's other products.

  3. Head & Shoulders - Wikipedia

    en.wikipedia.org/wiki/Head_&_Shoulders

    The brand has long been marketed under the tagline "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.

  4. Moment of truth (marketing) - Wikipedia

    en.wikipedia.org/wiki/Moment_of_truth_(marketing)

    Moment of truth (MOT) in marketing, is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service. In 2005, A. G. Lafley , Chairman, President & CEO of Procter & Gamble coined two "Moments of Truth". [ 1 ]

  5. Why First Impressions Last, for Better or Worse - AOL

    www.aol.com/news/2011-01-19-why-first...

    Otherwise the first impressions still act as as our default view of the person or people in question. Show comments. Advertisement. Advertisement. Holiday Shopping Guides. See all. AOL.

  6. First impression (psychology) - Wikipedia

    en.wikipedia.org/wiki/First_impression_(psychology)

    In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person. Impression accuracy varies depending on the observer and the target (person, object, scene, etc.) being observed.

  7. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  8. AOL Mail

    mail.aol.com/?icid=aol.com-nav

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. First Impressions (TV series) - Wikipedia

    en.wikipedia.org/wiki/First_Impressions_(TV_series)

    First Impressions is an American sitcom that aired on CBS from August 27, 1988 to October 1, 1988. Overview. Brad Garrett stars as Frank Dutton, the owner of an ...