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The demand for live televised football grew in the wake of England’s World Cup success, though the authorities remained reluctant. In April 1967, the Football League Management Committee rejected a £1m offer from BBC Television to show live League football on Thursday nights. They did, however, experiment with pay-per-view broadcasting.
The main broadcasters in the United Kingdom and Ireland, in current contract (2023–25), are Sky Sports (128 of the 200 televised games in the UK and Ireland), TNT Sports (52), and Amazon Prime Video (20) (UK version) / Premier Sports (53) (Ireland only).
Certain sporting events are protected by the Ofcom Code on Sports and Other Listed and Designated Events and must be broadcast live and free-to-air on terrestrial television in the UK. Presently, free-to-air means a TV channel which is free and covers 98% of the population. [1]
The majority of special events attracting large audiences are often carried on more than one channel. The most watched special event programme of all time on a single channel in the UK is the 1973 wedding ceremony of Princess Anne, shown only on BBC One. Pre-1981 figures supplied by the British Film Institute (BFI)
[101] [102] During this broadcast, the halftime show was watched by 129.1 million viewers. [103] Super Bowl XLV's live broadcast in February 2011 helped Fox become the first television network in the United States to be watched by at least 100 million American viewers by average for a single primetime night of programming. [104]
Meanwhile, the live match broadcast is broadcast on a pay-per-view basis through several providers. Later, Fox Soccer aired live and tape-delayed matches each week, plus weekly magazine (Premier League World), preview (Premier League Preview Show, and Matchday) and recap (Premier League Review and Goals on Sunday) shows.
The Ofcom Code on Sports and Other Listed & Designated Events is a series of regulations issued originally by the Independent Television Commission (ITC) then by Ofcom when the latter assumed most of the ITC's responsibilities in 2003, which is designed to protect the availability of coverage of major sporting occasions on free-to-air terrestrial television in the United Kingdom.
The Premier League (EPL) is the most-watched sports league in the world, with TV audiences of approximately 3.2 billion people across 188 countries. [citation needed] Since its creation in 1992, the Premier League has sold its international broadcasting rights centrally, [citation needed] and this global dominance is also reflected economically.
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