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Contingency decals on Denny Hamlin's car in 2009 and the lack of them in 2023. Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals. [1]
In 1940, Alfred B. Poschel invented a rubber transfer method that could apply lettering to tires; [2] however, the decal method failed to gain mass acceptance. The stenciling method of tire lettering became popular with auto racing teams in the 1950s as a way to display the tire manufacturer on the car's tires. [3]
NASCAR logo. The National Association for Stock Car Auto Racing (NASCAR) makes and enforces numerous rules and regulations that transcend all racing series.. NASCAR issues a different rule book for each racing series; however, rule books are published exclusively for NASCAR members and are not made available to the public. [1]
Mr. Horsepower is the cartoon mascot and logo of Clay Smith Cams, an American auto shop established in 1931. He is a sneering, cigar -smoking bird with red feathers and a yellow beak. The image is a caricature of legendary hot rod guru Clay Smith (1915–1954), well known for his red hair. [ 1 ]
Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
From the beginning of organised motor sport events, in the early 1900s, until the late 1960s, before commercial sponsorship liveries came into common use, vehicles competing in Formula One, sports car racing, touring car racing and other international auto racing competitions customarily painted their cars in standardised racing colours that indicated the nation of origin of the car or driver.
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