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Red Bull GmbH (German pronunciation: [ʁɛt ˈbʊl]) is an Austrian multinational private conglomerate company known for its range of energy drinks of the same name. [3] It is also known for its wide range of sporting events and teams.
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, [ 8 ] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi . [ 9 ]
In 1984, he founded Red Bull GmbH [15] with Yoovidhya, launching the brand in Austria in 1987. [4] [13] Subsequently, he turned the Red Bull drink into a world market leader among energy drinks. [16] It was revealed that he worked on the formula for around three years before the modified drink was launched under the new name Red Bull in 1987. [11]
For its part, Red Bull has also tried to maintain the lion’s share it occupies through its fierce marketing—often using sports franchises that its parent company, Red Bull GmBH, owns.
Mark Dietrich Mateschitz (German: [ˈmatεˌʃɪt͡s]; born 7 May 1992) is an Austrian billionaire heir who owns 49% of Red Bull GmbH, the energy drink company that was co-founded by his father, Dietrich Mateschitz. In 2024, Forbes estimated Mateschitz' net worth at $39.6 billion, ranking him as the 31st-richest person in the world. [1]
Red Bull Powertrains, abbreviated as RBPT, is a Formula One power unit manufacturing company owned by the Austrian Red Bull GmbH and based in the United Kingdom. The company was formed in 2021 to take over the operation of Formula One power units developed by Honda from 2022 onwards following the Japanese manufacturer's withdrawal from the sport after 2021.
Chalerm Yoovidhya (born 1950) is a Thai billionaire businessman and co-owner of Red Bull GmbH. As of 2024, Forbes estimates his family's net worth at US$36 billion, making them the wealthiest in Thailand. [1]
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