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Bugle Boy Industries, Inc. was a clothing company founded by Vincent Nesi and William Mow in 1977. It is best known for its namesake brand of denim jeans that were popular in the 1980s. It is best known for its namesake brand of denim jeans that were popular in the 1980s.
These pants are what would happen if joggers and jeans had the cutest baby in town. They’re constructed of a super-soft, breathable, cotton-blend, denim-like fabric — distressed details and all.
Teenage boys were the main wearers of parachute pants. They typically cost $25-$30 a pair (US$80-$112 in 2024, accounting inflation). During the height of their popularity, 1984–1985, boys wearing parachute pants were fairly common. Bugle Boy did make pants for girls and women, though they remained most popular with males.
When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
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The preferred shoes were platform shoes with soles at least 2 inches (5.1 cm) thick and heels 4 to 5 inches (10 to 13 cm) to keep the pants' hems off the ground. After the rise of punk rock in the late 1970s, bell-bottoms began to become less-fashionable as the decade drew to a close.
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