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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following:
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Parenthesis – an explanatory or qualifying word, clause, or sentence inserted into a passage that is not essential to the literal meaning. Parody – comic imitation of something or somebody. Paronomasia – a pun, a play on words, often for humorous effect. Pathos – the emotional appeal to an audience in an argument; one of Aristotle's ...
Rhetoric transmuted during this period into the arts of letter writing (ars dictaminis) and sermon writing (ars praedicandi). As part of the trivium , rhetoric was secondary to the study of logic, and its study was highly scholastic: students were given repetitive exercises in the creation of discourses on historical subjects ( suasoriae ) or ...
Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...