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With the Indian government now enforcing a ban on surrogate advertisements, companies are turning to event sponsorship, event organising, corporate films and more and more innovative integrated marketing communications strategies, though surrogate advertising is still a common practice. [13]
Sponsors employ a variety of methods in an effort to "discover" potential sponsorship recipients including word of mouth, the solicitation of "sponsor-me" videos [2] and direct participation in public skateboarding events and competitions, as well as raising awareness through social media websites. [3]
Technical sponsor is a sponsor which promotes organization of sporting events through the partial or full payment of goods and services (e.g., medical equipment, fitness, organization of transportation and lodging). Participating sponsor is a company, the sponsorship fee size of which usually does not exceed 10% of total raised funds..
America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue), typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues ...
It takes about two weeks after getting the flu shot for your body to produce enough antibodies to be protected, so try to get your shot at least a few weeks before any big travel plans or crowded ...
Events can feature activities for the group such as speakers, a dance, an outing or entertainment, to encourage group participation and giving. Events can also include fundraising methods such as a raffle or charity auction. Events often feature notable sponsors or honoree. Events often feature a charity "ad book" as a program guide for the event.
Southern Miss and Marshall coach Charles Huff, barring a last-minute change, are expected to finalize a deal Sunday to make him the new head coach, sources tell @YahooSports. Marshall, which has ...
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