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  2. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Porter stressed the idea that only one strategy should be adopted by a firm and failure to do so will result in “stuck in the middle” scenario. [8] He discussed the idea that practising more than one strategy will lose the entire focus of the organization hence clear direction of the future trajectory could not be established.

  3. Market concentration - Wikipedia

    en.wikipedia.org/wiki/Market_concentration

    A market concentration level of less than 1000 is typically seen as low, whilst one of more than 1500 is regarded as excessive. H = ∑ i = 1 N s i 2 {\displaystyle H=\sum _{i=1}^{N}s_{i}^{2}} Where s i {\displaystyle s_{i}} is the market share of firm i, conventionally expressed as a percentage, [ 6 ] and N is the number of firms in the ...

  4. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  5. Concentration ratio - Wikipedia

    en.wikipedia.org/wiki/Concentration_ratio

    Perfect competition exists where an industry's concentration ratio is CR n = n/N, where N is the number of firms in the industry. That is, all firms have an equal market share. Low concentration – 40% A concentration ratio of close to 0% implies perfect competition at the least. This is only possible in an industry where there is a very large ...

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    If they succeed, they have a parenting advantage. The right level of diversification depends, therefore, on the ability of the parent company to add value in comparison to others. Different parent companies with different skills should expect to have different portfolios. See Corporate Level Strategy 1995 and Strategy for the Corporate Level 2014

  8. Vertical integration - Wikipedia

    en.wikipedia.org/wiki/Vertical_integration

    Vertical integration is often closely associated with vertical expansion which, in economics, is the growth of a business enterprise through the acquisition of companies that produce the intermediate goods needed by the business or help market and distribute its product.

  9. Structure–conduct–performance paradigm - Wikipedia

    en.wikipedia.org/wiki/Structure–conduct...

    The structure–conduct–performance (SCP) paradigm, first published by economists Edward Chamberlin and Joan Robinson in 1933 [1] and subsequently developed by Joe S. Bain, is a model in industrial organization economics that offers a causal theoretical explanation for firm performance through economic conduct on incomplete markets.