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The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee.
Michelob Ultra has topped Bud Light in draft beer ... Draftline data shows the draft beer market is worth $21.8 billion to the beer industry each year, making up 25% of all beer sales in the U.S ...
Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on Miller Lite, but brought back in 2024. [18] [19]
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [2]
Among those younger than 34, the share that say they have ever drank alcohol has dropped from 72% to 62% since 2000, and only 40% drank regularly, according to a Gallup study last year.
In 2008, Coors Light became known as the "Official Beer of NASCAR", succeeding Budweiser. [22] In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24. That same year, the Hillside Chalet Contest was created.
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, ... The Today Show.
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