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Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall".
The conclusion of the brainstorming session is a preliminary screening of the ideas that have been gathered, where exact duplicates are deleted, and a team evaluation takes place, perhaps using the Nominal Group Technique or Prioritization matrix, to select 1 to 3 ideas the group can focus on. [11]
Once the brainstorming session is over, the group can evaluate the ideas and narrow them down to the best ones. Idea mapping: This process begins with brainstorming a central idea and then developing said idea by adding related concepts and details. The result is a map or diagram that visually captures the relationships between ideas.
This metaphor of using an imaginary hat or cap as a symbol for a different thinking direction was first mentioned by De Bono as early as 1971 in his book "Lateral Thinking for Management" when describing a brainstorming framework. [2] These metaphors allow for a more complete and elaborate segregation of the thinking directions.
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Affinity wall diagram. The affinity diagram is a business tool used to organize ideas and data. It is one of the Seven Management and Planning Tools.People have been grouping data into groups based on natural relationships for thousands of years; however, the term affinity diagram was devised by Jiro Kawakita in the 1960s [1] and is sometimes referred to as the KJ Method.
They spent a few days brainstorming, tossing around ideas that might catch attention, but eventually decided to skip anything too flashy or funky. For them, authenticity was the winning formula.
For the development of beginning ideas, the method incorporates brainstorming and deepens and widens it with metaphor; it also adds an important evaluation process for Idea Development, which takes embryonic new ideas that are attractive but not yet feasible and builds them into new courses of action which have the commitment of the people who ...