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As companies across the country have renewed their commitments to diversity, sustainability and other values that consumers are seeking more than ever, Nike has charted its five-year plan in its ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Knight's memoir, Shoe Dog, was released on April 26, 2016, by Simon & Schuster, was rated fifth on The New York Times Best Seller list for business books in July 2018, [35] and details the building of the Nike brand, from importing Japanese shoes to being part of a federal investigation. [36] [37]
Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer Hockey. Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.
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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Girl Effect is an independent non-profit organization, launched in September 2015 with the goal of ending poverty globally. [1]With the focus on adolescent girls in the Global South, the initiative is attempting to shed light on the exceptional potential these young girls hold on ending world issues.
Shoe Dog [2] is a memoir by Nike co-founder Phil Knight. [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. It also highlights certain parts of Phil Knight's life. The book was ghostwritten by J. R ...