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Under United Biscuits McVitie's held a Royal Warrant from Queen Elizabeth II. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces Jaffa Cakes and popular biscuits such as chocolate digestives, Hobnobs, and Rich tea. In 2020, sales of McVitie's biscuits in the UK were more than five times the next two competitors. [4]
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.
In the UK, McVitie's digestive is the best selling biscuit, with 80 million packs sold annually, [1] though there are many other popular brands (such as Cadbury’s) as well as supermarkets' own versions. [8] Digestives are also popular in food preparation for making into bases for cheesecakes and similar desserts. [21]
Jaffa Cakes are a cake introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges.The most common form of Jaffa cakes are circular, 2 + 1 ⁄ 8 inches (54 mm) in diameter and have three layers: a Genoise sponge base, a layer of orange flavoured jam and a coating of chocolate.
The commercial recipe for Hobnob biscuits was introduced by McVitie's in the UK in 1985. [5] A best seller, demand for the plain Hobnobs led to the introduction of a chocolate variant in 1987. [5] The biscuit is available in many varieties, including dark chocolate, chocolate orange, and Hobnob bars.
In June 2003, McVitie's produced several "sub brands" or variations of the Penguin biscuit: Penguin Chukkas, Wing Dings, Flipper Dipper, Splatz and Mini Splatz. These variations were accompanied by a £5 million promotional campaign. [12] In January 2008, McVitie's also produced Penguin triple chocolate wafers. [13]
The factory today is known officially as McVitie's, but still known locally as Carr's. Carr's Flour Mills and the later established agricultural supplies and feeds businesses became Carr's Milling Industries plc, which is still based in Carlisle and now known as Carr's Group PLC.
In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15] McVities also produce Hobnobs, Rich Tea, Penguins, Jacob's cream crackers, Carr's water biscuits, [16] Crawford's, [17] Meredith and Drew and go ahead!.
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