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  2. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    We cook it all for you at McDonald's (1982, concurrent with 1980 slogans) McDonald's and you (October 1982– April 16, 1984) It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984, until March 6, 1990, and in November 1993)

  3. McDonaldization - Wikipedia

    en.wikipedia.org/wiki/McDonaldization

    In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. [2] Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g. taste). McDonaldization ...

  4. McDonald's - Wikipedia

    en.wikipedia.org/wiki/McDonald's

    The oldest operating McDonald's restaurant is the third one built, opened in 1953. It is located at 10207 Lakewood Blvd. at Florence Ave. in Downey, California (at . Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California, on May 15, 1940.

  5. McDonald's Over the Years: From the 1950s to Today - AOL

    www.aol.com/mcdonalds-over-years-1950s-today...

    In 2018, McDonald’s announced a $6 billion plan to modernize its U.S. restaurants (which today number nearly 14,000), with planned updates to furniture, décor, exteriors and kiosks. The menu ...

  6. We're lovin' it: McDonald's slogans over the last five decades

    www.aol.com/news/2016-03-01-were-lovin-it...

    McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...

  7. McDonald's latest strategy confirms the death of the ... - AOL

    www.aol.com/article/finance/2018/02/01/mcdonalds...

    The fast-food chain attributed its success to its revamped value menu, including its McPick 2 promotion and offer of any sized soft drink for $1.

  8. McDonald's advertising - Wikipedia

    en.wikipedia.org/wiki/McDonald's_advertising

    McDonald's has been an official sponsor of the World Cup since the 1994 FIFA World Cup. [22] National Football League. In late 2012, McDonald's signed a multi-year deal to become the official restaurant sponsor of the NFL. It was the presenting sponsor of the 2013 Pro Bowl, and was able to use the NFL shield and logos of all 32 teams in its ...

  9. McDonald's launches new growth strategy; beats profit ... - AOL

    www.aol.com/news/mcdonalds-launches-growth...

    Overall, global sales fell 2.2% in the quarter, an improvement over the previous quarter's drop, as McDonald's had already announced in an October update. The company's limited-time promotional ...