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Generation Z (often shortened to Gen Z), also known as Zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-late 1990s to early 2000s as starting birth years [4] [5] [6] and the early 2010s as ending birth years, with the generation most frequently being defined as people born from 1997 to 2012.