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  2. Reputation - Wikipedia

    en.wikipedia.org/wiki/Reputation

    The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. [1] Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. [2]

  3. Rapport - Wikipedia

    en.wikipedia.org/wiki/Rapport

    Another way to build rapport is through "positive face management", [16] (or, more simply: positivity). According to some psychologists, [16] we have a need to be seen in a positive light, known as our "face". By managing each other's "face", boosting it when necessary, or reducing negative impacts to it, we build rapport with others.

  4. Employee engagement - Wikipedia

    en.wikipedia.org/wiki/Employee_engagement

    An "engaged employee" is defined as one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests. An engaged employee has a positive attitude towards the organization and its values. [1]

  5. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1] The concept is based on two main theoretical foundations: marketing theory and self-presentation ...

  6. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    Two children at a playground talking and demonstrating a positive attitude. An attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind". [1]: 13 Attitudes include beliefs , emotional responses and behavioral tendencies (intentions, motivations). In the classical ...

  7. Reputation marketing - Wikipedia

    en.wikipedia.org/wiki/Reputation_marketing

    Reputation marketing is often associated with reputation management and is seen as a means of handling negative reviews. However, reputation marketing differs in that it also seeks to manage positive feedback as a way to attract new customers. [4] Reputation marketing is taking a proactive approach toward your brand’s presence.

  8. Sisu - Wikipedia

    en.wikipedia.org/wiki/Sisu

    Sisu is extraordinary determination in the face of extreme adversity, and courage that is presented typically in situations where success is unlikely. It expresses itself in taking action against the odds, and displaying courage and resoluteness in the face of adversity; in other words, deciding on a course of action, and then adhering to it even if repeated failures ensue.

  9. Honesty - Wikipedia

    en.wikipedia.org/wiki/Honesty

    Diogenes Searching for an Honest Man, attributed to J. H. W. Tischbein (c. 1780). Honesty or truthfulness is a facet of moral character that connotes positive and virtuous attributes such as integrity, truthfulness, straightforwardness (including straightforwardness of conduct: earnestness), along with the absence of lying, cheating, theft, etc. Honesty also involves being trustworthy, loyal ...