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  2. TrustRank - Wikipedia

    en.wikipedia.org/wiki/TrustRank

    Many web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings in the search engines' result pages. While human experts can easily identify spam, search engines are still being improved daily in order to do ...

  3. List of most-visited websites - Wikipedia

    en.wikipedia.org/wiki/List_of_most-visited_websites

    Website Domain name Ranking Type Company / Nonprofit organization Country Similarweb (November 2024) Semrush (January 2025) Google Search: google.com: 1 () 1 () Search Engine Google United States YouTube: youtube.com: 2 () 2 () Video-sharing platform Google United States Facebook: facebook.com: 3 () 3 () Social Media Networks Meta United States ...

  4. Ranking (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Ranking_(information...

    Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.

  5. Alexa Internet - Wikipedia

    en.wikipedia.org/wiki/Alexa_Internet

    Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California.It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996.

  6. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    A search engine called "RankDex" from IDD Information Services, designed by Robin Li in 1996, developed a strategy for site-scoring and page-ranking. [15] Li referred to his search mechanism as "link analysis," which involved ranking the popularity of a web site based on how many other sites had linked to it. [16] RankDex, the first search ...

  7. Spamdexing - Wikipedia

    en.wikipedia.org/wiki/Spamdexing

    Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes.

  8. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

  9. Evaluation measures (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Evaluation_measures...

    Evaluation measures for an information retrieval (IR) system assess how well an index, search engine, or database returns results from a collection of resources that satisfy a user's query. They are therefore fundamental to the success of information systems and digital platforms.

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