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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  3. Business relationship management - Wikipedia

    en.wikipedia.org/wiki/Business_relationship...

    t. e. Business Relationship Management (BRM) is viewed as a philosophy, capability, discipline, and role to evolve culture, build partnerships, drive value, and satisfy purpose. [1] BRM is distinct from enterprise relationship management and customer relationship management although it is related. It is of larger scope than a liaison who aligns ...

  4. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    Among other things, the value of Ke and the Cost of Debt (COD) enables management to arbitrate different forms of short and long term financing for various types of expenditures. Ke applies most prominently to companies that regularly generate excess capital (free cash flow, cash on hand) from ongoing operations.

  5. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success. Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement, personalized support, and ongoing assistance to help customers derive maximum value from their investments ...

  6. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer relationship management. Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.

  7. Consumer relationship system - Wikipedia

    en.wikipedia.org/wiki/Consumer_relationship_system

    Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...

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