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Off-White is a fashion brand founded by American multidisciplinary designer Virgil Abloh in Milan in 2013. [ 2 ] [ 3 ] In September 2024, LVMH sold it to brand management company Bluestar Alliance, [ 4 ] [ 5 ] which owns Scotch & Soda , Hurley , bebe , and Catherine Malandrino .
Nike and Off-White: "The Ten" was a sneakers collaboration between Nike and Off-White in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh. The ten shoes were individually broken down by Abloh, and then rebuilt with a different design and rearranged components.
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The design included white cast air Jordan 4s in reference to it being the company's fourth location. That year's "90's look" collection at drew attention at New York Fashion Week and involved 25 other brands. [7] The company then opened a pop-up store in Aspen, Colorado and a permanent location in Miami.
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Virgil Abloh (/ ˈ æ b l oʊ /; September 30, 1980 – November 28, 2021) was a Ghanaian-American fashion designer and entrepreneur. A trained architect, Abloh founded his own line of luxury streetwear clothing under the moniker Pyrex Vision in 2012, which he transformed into the Milan based fashion label Off-White in 2013.
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