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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
In the 1990s Germany was a focus for advertising, and between 1993 and 1997 the smoking rates among women aged 12–25 in Germany went from 27% to 47% even though the increase in men's smoking for the same age group is much smaller. [2] In Japan, various cigarettes advertised to women have encouraged women to be unique.
She was the model in the last [5] cigarette commercial televised in the U.S. (for Virginia Slims, aired at 11:59 pm on January 1, 1971, on The Tonight Show). [6] Hamel had been a model in print advertisements, not just for Slims, but also for Pall Mall Gold cigarettes. [7] Hamel started appearing in TV series in 1975.
[10] [11] The original photograph was taken at the 1983 Fat People's Festival in Danville, Virginia, and provided by the Rex Features photo library. [12] Despite a series of inquiries, the man has not been identified. [13] Additional photography for the You've Come a Long Way, Baby liner notes was provided by Simon Thornton. [10]
The infamous 1994 Wonderbra ads, which turn 30 this year, are a case in point. ... But in the early 1990s, Sara Lee Corporation (which by then had acquired Canadelle and wanted to expand its ...
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1990 Virginia Slims of Indian Wells Draw (Archived 2009-07-28) Main and qualifying draws (WTA) This page was ...
0–9. 1972 Virginia Slims Championships; 1984 Virginia Slims of Florida; 1985 Virginia Slims of Florida; 1986 Virginia Slims of Florida; 1986 Virginia Slims of Florida – Doubles