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Skin whitening, also known as skin lightening and skin bleaching, is the practice of using chemical substances in an attempt to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. Several chemicals have been shown to be effective in skin whitening, while some have proven to be toxic or have ...
During the time when African Americans were forced into slavery, slave owners would use the "paper bag test", which compared their skin color to a paper bag, to distinguish whether their complexion was too dark to work inside the house. [82] African Americans' desire for lighter complexions and European features goes back to slavery.
Whitewashing can be seen in the form of skin whitening, either digitally or with harmful skin bleaching products, or by chemically relaxing textured hair to make it conform to Eurocentric beauty standards [citation needed]. Additionally, plastic surgery can be used to alter features to make them appear more European, such as double eyelid surgery.
For this reason, countries in which bleaching is popular have attempted various means to cease the use of bleaching creams and other products. [38] Jamaica, banned several bleaching creams, dolled out fines for their usage, and ran a campaign "Don't Kill the Skin," where police raided various vendors of bleaching products. [ 38 ]
Use a retinol cream. Retinol increases cell turnover, which can lighten pigmentation. "For melasma, retinol can be used as a stand-alone topical and is also commonly prescribed as a combination ...
The heavy demand for skin lightening products resulted in manufactures producing body creams, hair dyes, shampoos/conditioners, and moisturizers all containing Mercury. [2] Mercurial preparations to the skin has become a lucrative industry in Ghana and other countries by advertising models that have a fair skin complexion on billboards and in ...
Hydroquinone: Typically found in skin lightening creams, this ingredient can help fade red or brown dark spots caused by hyperpigmentation or color changes. However, it’s not available over-the ...
Natural, kinky, curly styles were not worn very often (in their natural state). Prior to the 1960s African American beauty standards consisted of long hair and lighter skin. Different skin tones and hair textures weren’t celebrated as beautiful in mainstream. Previously hair straightening, skin lightening, and bleaching were marketed. That ...
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