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Philips is now co-branding their shavers sold in the US as "Philips Norelco" in preparation of a phase-out of the Norelco name. Philips have celebrated their 80th anniversary in the electric shaver business by marketing special 'Heritage Edition' shaver models reviving the Philishave brand.
Philips Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. [ 1 ] [ 2 ] For personal care products marketed outside the United States, Palau, Micronesia, and the Marshall Islands, Philips used the Philishave trademark until 2006.
An electric shaver (also known as the dry razor, electric razor, or simply shaver) is a razor with an electrically powered rotating or oscillating blade. The electric shaver usually does not require the use of shaving cream, soap, or water. The razor may be powered by a small DC motor, which is either powered by batteries or mains electricity.
Gerard Philips (1858–1942), founder. The Philips Company was founded in 1891, by Dutch entrepreneur Gerard Philips and his father Frederik Philips. Frederik, a banker based in Zaltbommel, financed the purchase and setup of an empty factory building in Eindhoven, where the company started the production of carbon-filament lamps and other electro-technical products in 1892.
An early Schick electric shaver advertisement. Jacob Schick's first business venture, the Magazine Repeating Razor Co. sold a razor with injection cartridge blades designed much like a repeating rifle, inspired by his experience in the Spanish-American War, where the blades were sold in clips that could be loaded into the razor without touching the blade.
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