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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Such highly valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used in propaganda posters/advertisements and used by propagandists and politicians.
A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. This image appeals to the common person. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
The Behistun Inscription (c. 515 BCE) detailing the rise of Darius I to the Persian throne is viewed by most historians as an early example of propaganda. [14] Another striking example of propaganda during ancient history is the last Roman civil wars (44–30 BCE) during which Octavian and Mark Antony blamed each other for obscure and degrading ...
An example of a language dependent fallacy is given as a debate as to who in humanity are learners: the wise or the ignorant. [18]: 3 A language-independent fallacy is, for example: "Coriscus is different from Socrates." "Socrates is a man." "Therefore, Coriscus is different from a man." [18]: 4
Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and impartiality is one of the goals. Anthony Weston, for example, admonishes students and writers: "In general, avoid language whose only function is to sway the emotions". [1] [2]