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  2. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    This type of loyalty can be a great asset to the firm: customers are willing to pay higher prices, they may cost less to serve, and can [who?] bring new customers to the firm. [ 16 ] [ 17 ] For example, if Joe has brand loyalty to Company A, he will purchase Company A's products even if Company B's are cheaper and/or of a higher quality.

  3. Competitive advantage - Wikipedia

    en.wikipedia.org/wiki/Competitive_advantage

    In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.

  4. Goodwill (accounting) - Wikipedia

    en.wikipedia.org/wiki/Goodwill_(accounting)

    Goodwill and intangible assets are usually listed as separate items on a company's balance sheet. [ 4 ] [ 5 ] In the b2b sense, goodwill may account for the criticality that exists between partners engaged in a supply chain relationship, or other forms of business relationships, where unpredictable events may cause volatilities across entire ...

  5. The following is a list of publicly traded companies having the greatest market capitalization, sometimes described as their "market value": [1]. Market capitalization is calculated by multiplying the share price on a selected day and the number of outstanding shares on that day.

  6. Overachievement - Wikipedia

    en.wikipedia.org/wiki/Overachievement

    When managed properly, those who are overachievers can be a great asset to their company. [11] This is only a possibility if the company recognizes and understands that overachievement can be physically and mentally taxing to the overachiever and guidelines are assessed to properly take care of the wellbeing of the employees.

  7. Asset management - Wikipedia

    en.wikipedia.org/wiki/Asset_management

    Asset management is a systematic approach to the governance and realization of all value for which a group or entity is responsible. It may apply both to tangible assets (physical objects such as complex process or manufacturing plants, infrastructure, buildings or equipment) and to intangible assets (such as intellectual property, goodwill or financial assets).

  8. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    name: the word or words used to identify a company, product, service, or concept; logo: the visual trademark that identifies a brand; tagline or catchphrase: a short phrase always used in the product's advertising and closely associated with the brand; graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand

  9. Asset - Wikipedia

    en.wikipedia.org/wiki/Asset

    Assets represent value of ownership that can be converted into cash (although cash itself is also considered an asset). [1] The balance sheet of a firm records the monetary [2] value of the assets owned by that firm. It covers money and other valuables belonging to an individual or to a business. [1] Total assets can also be called the balance ...