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The 4Ps have been the cornerstone of the managerial approach to marketing since the 1960s. Product refers to what the business offers for sale and may include products or services. Product decisions include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and ...
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
The 4Ps refers to four broad categories of marketing decisions, namely: product, price, promotion, and place. [7] [49] The origins of the 4 Ps can be traced to the late 1940s. [50] [51] The first known mention has been attributed to a Professor of Marketing at Harvard University, James Culliton. [52]
The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix , but has been expanded and modified in line with the unique needs of the retail context.
A presentation program is commonly used to generate the presentation content, some of which also allow presentations to be developed collaboratively, e.g. using the Internet by geographically disparate collaborators. Presentation viewers can be used to combine content from different sources into one presentation.
A 32-year-old woman has been arrested after allegedly bludgeoning her mother to death inside her own home, officials said. Burlington County Prosecutor LaChia L. Bradshaw and Willingboro Township ...
AIDA is a linchpin of the Promotional part of the 4Ps of the Marketing mix, the mix itself being a key component of the model connecting customer needs through the organisation to the marketing decisions. [31]
The last few weeks of the year can be a busy and stressful time. Here’s how to focus on what really matters this holiday season, according to experts.