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Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Although an audience may attempt to listen to all of the data, examples, facts, and opinions in a presentation, the reality of the situation is that they can only take in and recall a small portion of what is said. The audience's attention tends to be high when a presentation begins, but as it continues, the audience's attentions may wander.
The National Educational Debate Association (NEDA) is an American collegiate debate association emphasizing audience-centered debate. It was founded by debate educators who believe that the debate tournament is an extension of the communication classroom and that even competitive debates should provide students with skills of research, argument ...
With representational acting, the audience is studiously ignored and treated as voyeurs. In the sense of actor-character relationship, the type of theatre that uses 'presentational acting' in the actor-audience relationship, is often associated with a performer using 'representational acting' in their actor-character methodology. Conversely ...
The book details basic communication models (Lasswell model, Shannon and Weaver's model, Gerbner's model), theories of media, audience-centered models, and mass media systems in general. In textbook style, the book outlines each topic: it is a compilation of existing communication theories with the author's own thoughts.
[6] [26] Schramm rejects the idea of a passive audience present in linear models of communication. He argues instead that the audience should be understood as a full partner. [27] Feedback is a vital aspect of many forms of communication. It can be used to confirm that the message was received and to mitigate the influence of noise.
Interactive presentations, in which the audience is involved, are also represented more and more frequently. Instead of a monologue, this creates a dialogue between the speaker and the audience. The advantages of an interactive presentation is for example, that it attracts more attention from the audience and that the interaction creates a ...
Hardware Based Audience Response: The presenter uses a computer and a video projector to project a presentation for the audience to see. In the most common use of such Audience Response systems, presentation slides (built with the Audience Response software) display questions with several possible answers, more commonly referred to as multiple choice questions.
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