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In 2010, Dior released an eau de toilette version of Miss Dior Chérie, which also advertised additional floral notes as a twist on the original. [9] In 2011, Miss Dior and Miss Dior Chérie (eau de parfum) underwent significant changes. Miss Dior was revised and reimagined by Demachy and this fragrance was renamed Miss Dior Original. [1]
Miss Dior was reimagined by Demachy and this fragrance was renamed Miss Dior Original. [1] Miss Dior Chérie became simply Miss Dior and though it retained similar packaging, the fragrance was significantly altered, also by Demachy although with less fanfare, and since then has born little resemblance to Nagel’s creation. [10]
Beginning in 1947 with the introduction of the women's Miss Dior perfume, Parfums Christian Dior has since come to include men's fragrances and a variety of cosmetics. The products are sold at Dior retail stores and at fine cosmetics counters worldwide. The company was headquartered at 33 Avenue Hoche in the 8th arrondissement of Paris, France.
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The 40-year-old actress, who has been the face of the brand since 2010, reprised her role once again to promote the new Miss Dior Eau de Perfume, which will be released on September 1.
Dior revolutionized the perfume industry with the launch of the highly popular Miss Dior parfum, which was named after Catherine Dior (Christian Dior's sister). [10] Christian Dior Ltd owned 25%, manager of Coty perfumes held 35%, and Boussac owned 40% of the perfume business, headed by Serge Heftler Louiche. [ 10 ]
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