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Cost to Serve (CTS or C2S) is an accountancy and financial planning tool used to calculate the profitability of serving the needs of a particular customer account, based on the actual business activities and overhead costs incurred in servicing that customer or customer type. [1]
Customer profitability is the difference between the revenues earned from and the costs associated with the customer relationship during a specified period. In theory, this is a trouble-free calculation to find out the cost to serve each customer and the revenues associated with each customer for a given period. [1]
The Customer Classification Matrix (matrix of customer revenue and cost to serve) method was suggested by several literature positions. [4] [5] [7] This categorization shows there are several different ways companies can serve profitable customers. Most valuable customers are in the passive category, generating high revenue at little costs ...
Retention cost, the amount of money a company has to spend in a given period to retain an existing customer. Retention costs include customer support, billing, promotional incentives, etc. Period, the unit of time into which a customer relationship is divided for analysis. A year is the most commonly used period.
This model suggests that customers buy products or services from an organization to have access to its unique knowledge. The advantage is static, rather than dynamic, because the purchase is a one-time event. The unlimited resources model utilizes competitors by practicing a differentiation strategy. An organization with greater resources can ...
These costs can be subscription or platform charges or annual management fees — typically expressed as expense ratios. ... Acorns uses a simple monthly subscription model starting at $3 for a ...
Image source: The Motley Fool. BJ's Wholesale Club (NYSE: BJ) Q4 2024 Earnings Call Mar 06, 2025, 8:30 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants
Profitability management is the final component that completes the marginal costing system by adding in the revenues, cost-to-serve and common fixed costs along with the product/service cost accounting information discussed above. (Refer to the Exhibit below for a graphic depiction of cost flows in GPK.)