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  2. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Brand awareness plays an important role in the consumer's purchasing decision-making process that tends to sustainable business growth and loyalty. Strong brand awareness can be a predictor of brand success. Brand awareness is strengthened by its brand-related associations such as the consumers’ evaluation of the brand and their perceived ...

  3. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    Business plans are decision-making tools. The content and format of the business plan are determined by the goals and audience. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission.

  4. Category management - Wikipedia

    en.wikipedia.org/wiki/Category_management

    The category management 8-step process. The industry standard model for category management in retail is the 8-step process, or 8-step cycle developed by the Partnering Group. [11] The eight steps are shown in the adjacent diagram; they are : Define the category (i.e. what products are included/excluded).

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6] Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook. At times, projects may require going in-depth and changing the entire process.

  6. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Branding was more widely used in the 19th century, following the industrial revolution, and the development of new professions like marketing, manufacturing and business management formalized the study of brands and branding as a key business activity. [2] Branding is a way of differentiating product from mere commodities, and therefore the use ...

  7. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Moving from step to step, the total number of prospects diminishes. This phenomenon is sometimes described as a " purchase funnel ". A relatively large number of potential purchasers become aware of a product or brand, and then a smaller subset becomes interested, with only a relatively small proportion moving through to the actual purchase.

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