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Personal branding is often described using marketing terms like "product," "added value," and "promise," drawing parallels to product branding and emphasizing distinctiveness and market positioning. Conversely, definitions of self-presentation focus on personal identity, reputation, and managing one's image, underscoring how people present ...
An infobox for articles about people Template parameters [Edit template data] This template has custom formatting. Parameter Description Type Status Honorific prefix honorific_prefix honorific-prefix honorific prefix pre-nominals Honorific prefix(es), to appear on the line above the person's name Unknown optional Name name Common name of person (defaults to article name if left blank; provide ...
states product benefits (or brand benefits) for users (or potential buyers) [16] implies a distinction between it and other firms' products [17] —with constraints; makes a simple, concise, [note 1] clearly defined, and appropriate statement; is either witty, or has a distinct "personality" [note 2] gives a credible impression of a brand or ...
When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...
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In contract law, the term "boilerplate language" or "boilerplate clause" describes the parts of a contract that are considered standard.A standard form contract or boilerplate contract is a contract between two parties, where the terms and conditions of the contract are set by one of the parties, and the other party has little or no ability to negotiate more favorable terms and is thus placed ...
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."
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