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It was unique in that it provided libraries of clip-art and templates through a simple interface to build signs, greeting cards, posters and banners with household dot-matrix printers. Over the years, it was updated to accommodate changing file formats and printer technologies, including CD and DVD labels and inserts and photobook pages.
Card making is the craft of hand-making greeting cards. It shares skills in common in allied crafts such as scrapbooking and stamping . Unlike handcrafted cards, mass-produced printed greeting cards have been faced with competition from electronic greeting cards .
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
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Stone turned a small family business, Sapirstein Greeting Card Company, into "the world's second-largest maker of greeting cards.". [1]In the 1930s, rather than merely sell what others had designed, he began what is now the American Greetings Creative Department, which the New York Times described as "one of the biggest art studios in the United States."
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