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In the 1960s Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. [16] Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours. In the 1970s Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance.
Canadelle first trademarked the Wonderbra name in the US in the 1950s, and later gave British hosiery brand Gossard a license to sell the bras in the UK. But in the early 1990s, Sara Lee ...
At the time, the plunge style was a good seller in the UK market. Gossard planned to renew their license and had an option to do so under the existing agreement. Instead of simply renewing the agreement, Gossard executives decided to negotiate better terms with Sara Lee. Soon after the negotiations started, something unexpected happened.
In 1999, she signed as an ambassador with the lingerie company Gossard for their new "Ultrabra Superboost". The bra proved popular and was advertised extensively, and even proved controversial when the advertising campaign was considered too racy for British television.
Courtaulds was a United Kingdom-based manufacturer of fabric, clothing, artificial fibres, and chemicals.It was established in 1794 and became the world's leading man-made fibre production company before being broken up in 1990 into Courtaulds plc and Courtaulds Textiles Ltd.
Sophie Louise Balinska-Jundzillova [1] (born 14 May 1977 [2]) is an English model and reality television personality.. Her modelling career included a campaign for Gossard bras in 1996, and later included appearances for a range of other brands.
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