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In the 1960s Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. [16] Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours. In the 1970s Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance.
Canadelle first trademarked the Wonderbra name in the US in the 1950s, and later gave British hosiery brand Gossard a license to sell the bras in the UK. But in the early 1990s, Sara Lee ...
Gossard planned to renew their license and had an option to do so under the existing agreement. Instead of simply renewing the agreement, Gossard executives decided to negotiate better terms with Sara Lee. Soon after the negotiations started, something unexpected happened. In 1992, the plunge style became a hit with British women and sales took ...
This success led Gossard to extend Groombridge's contract, and she became the face of Gossard's entire product line. She has appeared as a cover girl in several magazines, including Esquire, [2] Maxim and FHM, and she appears regularly in FHM's annual "100 sexiest women" poll.
By 2013, Victoria's Secret had captured one-third of the women's underwear market in the U.S. [185] In the early 1990s, Sara Lee Corporation—then owner of the Wonderbra and Playtex brands—along with UK lingerie manufacturer Gossard, introduced a bra for Asian women who, according to Sara Lee, are "less buxom [and have] narrower shoulders ...
Bianca Censori’s See-Through Outfit With Seemingly No Underwear Sparks Outrage first appeared on Bored Panda ... See all. AOL. Women in their 60s and 70s say this $27 eye cream 'works wonders' AOL.
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