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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
Ben's Original (formerly known as Uncle Ben's) Converted Rice; References This page was last edited on 13 February 2025, at 16:23 (UTC). Text is ...
7. Breakfast Tacos with Chorizo, Potato, and Egg. Tex-Mex isn't just for dinner. Forget the pancakes and bacon and try these filling breakfast tacos instead.
Chef Marcela Valladolid shares her go-to rice side dish recipe, arroz rojo. ... Arroz rojo is a Mexican rice side dish you'll want to add to your weeknight dinner rotation. (Photo: Marcela Valladolid)
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
Mexican rice is prepared by rinsing and briefly soaking medium-grained white rice and then toasting the rice in a heavy saucepan with fat, such as lard or cooking oil.After the grains of rice start to turn golden and translucent, tomato, onion, and garlic are all blended in either chicken broth, vegetable stock or a solution of water and chicken soup flavoring to make a sauce which is added to ...
Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.
The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...