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  2. Ben's Original - Wikipedia

    en.wikipedia.org/wiki/Ben's_Original

    Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]

  3. Uncle Ben's rice has a brand new name: Ben's Original - AOL

    www.aol.com/news/uncle-bens-rice-brand-name...

    The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

  4. Is Uncle Ben's next? Rice company ponders rebrand after Aunt ...

    www.aol.com/news/uncle-bens-next-rice-company...

    The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...

  5. Uncle Ben’s is now Ben’s Original: Rebranded rice hits stores ...

    www.aol.com/news/uncle-ben-now-ben-original...

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  6. Parboiled rice - Wikipedia

    en.wikipedia.org/wiki/Parboiled_rice

    Ben's Original (formerly known as Uncle Ben's) Converted Rice; References This page was last edited on 13 February 2025, at 16:23 (UTC). Text is ...

  7. List of American advertising characters - Wikipedia

    en.wikipedia.org/wiki/List_of_American...

    Uncle Ben: Uncle Ben's rice: 1946–2020: purportedly named after a Texas rice grower Smokey Bear: United States Forest Service: 1944–present: the original was found clinging to a charred tree limb as a cub following a forest fire; voiced by Sam Elliot and Tex Brashear: Woodsy Owl: 1970–present: voiced by Frank Welker: Mr. ZIP

  8. Erich Huzenlaub - Wikipedia

    en.wikipedia.org/wiki/Erich_Huzenlaub

    Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.

  9. 'Top Chef' Nick Wallace shares his number one tip for ... - AOL

    www.aol.com/lifestyle/top-chef-nick-wallace...

    6 cups Ben's Original Ready Rice Whole Grain Brown Rice. 2 pink lady or red apples, cored and diced. 2 red bell peppers, seeded and diced. 3 stalks green onion, whites removed and thinly sliced.