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  2. Tesla Is Positioning Itself to Become the Largest Car Maker - AOL

    www.aol.com/tesla-positioning-itself-become...

    Tesla (NASDAQ: TSLA) is arguably one of the most successful companies in the last decade, turning around its business from the brink of bankruptcy to become one of the most-profitable car ...

  3. Tesla Could Be the Best Marketing Company in the World - AOL

    www.aol.com/finance/tesla-could-best-marketing...

    The Motley Fool has positions in and recommends Tesla. The Motley Fool has a disclosure policy . Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services.

  4. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    Perceptual maps can also be used to help keep track of how a new product, such as a recently introduced smartphone, is being viewed in a specific market. It is important to see that the way a business is marketing its product is not only successful, but successful in a manner that aligns with the business’s overarching goal for positioning.

  5. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  6. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  7. Strategic grid model - Wikipedia

    en.wikipedia.org/wiki/Strategic_Grid_Model

    The strategic grid model is a contingency approach that can be used to determine the strategic relevance of IT to an organization. The model was proposed by F. Warren McFarlan and James L. McKenney in 1983, and takes the impact of the information technology on the strategy in future planning as the horizontal axis, and the current impact of the information technology on corporate strategy as ...

  8. Tesla, Inc. - Wikipedia

    en.wikipedia.org/wiki/Tesla,_Inc.

    Tesla, Inc. (/ ˈ t ɛ s l ə / ⓘ TESS-lə or / ˈ t ɛ z l ə / TEZ-lə [a]) is an American multinational automotive and clean energy company. Headquartered in Austin, Texas, it designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services.

  9. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Competitive analysis is an essential component of corporate strategy. [3] It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager ...