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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Notable items of IKEA furniture include the Poäng armchair, the Billy bookcase and the Klippan sofa, all of which have sold by the tens of millions since the late 1970s and early 1980s. [87] [88] The IKEA and LEGO brands teamed up to create a range of simple storage solutions for children and adults. [89]
A white wooden drawer Filing card drawer. A drawer (/ d r ɔːr / ⓘ DROR) is a box-shaped container inside a piece of furniture that can be pulled out horizontally to access its contents. Drawers are built into numerous types of furniture, including cabinets, chests of drawers (bureaus), desks, and the like.
Furniture is also used to hold objects at a convenient height for work (as horizontal surfaces above the ground, such as tables and desks), or to store things (e.g., cupboards, shelves, and drawers). Furniture can be a product of design and can be considered a form of decorative art.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly.
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