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By July 2010, as per the Family Smoking Prevention and Tobacco Control Act, the words "lights" and "ultralights" were removed. As of 2023, four styles of Eve cigarettes are available: Eve Amethyst 120s, Eve Sapphire 120s, Eve Menthol Emerald 120s, and Eve Menthol Turquoise 120s. [1]
It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
Many of the same marketing strategies used with women were used with this target group. By 1998, the women's smoking rate had dropped to 22%. 1998 also marked the year of the Master Settlement Agreement. [20] The beginning of the 21st century saw women smoking at a rate of 22.8%, which was a slight increase compared to the previous decade. [24]
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [ 2 ] [ 3 ] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time.
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Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by ...
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