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Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1] It first opened in March 2013 with branches in Europe, with American branches following in September 2013. [2]
2006 – 85,000 cars and 407 US corporate locations [10] [11] 2009 – 106,245 cars and 600 US locations [12] 2012 – A fleet of 122,000 cars in 470 US locations [13] The Hertz Corporation announced the company would purchase of Dollar Thrifty Automotive Group for US$2.3 billion (equivalent to $3 billion in 2024) on November 19, 2012. [14]
Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car , Firefly Car Rental and Thrifty Car Rental .
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