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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
The cigarette has a slim shape at 17mm in circumference [5] and 100mm in length, specifically marketed towards women. By comparison, standard cigarettes are 25mm in circumference, and slim cigarettes are 23mm in circumference. Capri is available in regular light and menthol light varieties, as well as regular and menthol ultra-light varieties.
While traditional cigarettes are 84mm in length, Virginia Slims come in both 100 and 120mm lengths that give the cigarette a more dainty or elegant appearance. Moreover, with a 23mm circumference, slim cigarettes are said to produce less smoke than traditional cigarettes. [27] Slim cigarettes are becoming popular in certain countries. [27]
A number of prominent figures throughout sports throughout history have been caught smoking cigarettes -- including admitted smokers and some athletes who've tried to keep the habit under wraps.
Virginia Slims: Altria: United States: 1968; 57 years ago () [citation needed] VIP Blue Grand Tobacco Armenia [6] Viper Merca Pantura Indonesia [citation needed] VLN (Very Low Nicotine) 22nd Century Group United States: 2022; 3 years ago () [63] Walter Wolf: British American Tobacco (former Tvornica Duhana Rovinj) Croatia [citation needed] West
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by ...
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