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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
Following in the footsteps of Lucky Strike, Virginia Slims were marketed specifically to young, affluent, and independent women with the tagline created by the advertising agency, Leo Burnett, “You’ve come a long way, baby” referencing the history of women's liberation. With a colorful, pastel package and female-oriented print advertising ...
In the 1990s Germany was a focus for advertising, and between 1993 and 1997 the smoking rates among women aged 12–25 in Germany went from 27% to 47% even though the increase in men's smoking for the same age group is much smaller. [2] In Japan, various cigarettes advertised to women have encouraged women to be unique.
Virginia Slims: Altria: United States: 1968; 57 years ago () [citation needed] VIP Blue Grand Tobacco Armenia [6] Viper Merca Pantura Indonesia [citation needed] VLN (Very Low Nicotine) 22nd Century Group United States: 2022; 3 years ago () [63] Walter Wolf: British American Tobacco (former Tvornica Duhana Rovinj) Croatia [citation needed] West
A number of prominent figures throughout sports throughout history have been caught smoking cigarettes -- including admitted smokers and some athletes who've tried to keep the habit under wraps.
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [2] [3] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time. [4]
A Frank Statement to Cigarette Smokers (fulltext on Wikisource) denied health effects. In 1954, tobacco companies ran the ad "A Frank Statement." The ad was the first in a disinformation campaign, disputing reports that smoking cigarettes could cause lung cancer and had other dangerous health effects. [52]
For those looking for a milder taste and lighter effect of a cigarette, we prepared a list of lowest tar and nicotine cigarette brands in 2019. Let’s start off with some crude facts. A cigarette ...