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Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
Digital Signage Market Size: The digital signage market is experiencing significant growth, with a current value of approximately USD 20.1 billion in 2024. This growth is fueled by increasing demand for dynamic and engaging displays across sectors like retail, education, healthcare, transportation, and hospitality.
Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID (high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage.
The market went up to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion. About 79% of India's e-commerce market was travel related in 2013. [13] According to Google India, there were 35 million online shoppers in India in 2014 Q1 and was expected to cross 100 million mark by end of year 2016. [14]
Signage is the design or use of signs and symbols to communicate a message. [1] [2] Signage also means signs collectively or being considered as a group. [3] The term signage is documented to have been popularized in 1975 to 1980. [2] Signs are any kind of visual graphics created to display information to a particular audience.
Digital India is a campaign launched by the Government of India to make its services available to citizens electronically via improved online infrastructure and by increasing Internet connectivity. [ 1 ] [ 2 ] The initiative includes plans to connect rural areas with high-speed internet networks.
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Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.
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