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Lane Bryant Inc. is an American women's apparel and intimates specialty retailer focusing on plus-size clothing. The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin. [1] Lane Bryant, Inc., is the largest plus-size retailer in the United States.
One clothing source said the demand for maternity clothes was growing because "Nowadays women are working during pregnancy, and travelling, and going to the gym, so their clothing needs are greater and more diverse." [25] In 2015 it was reported that maternity clothes is a $2.4 billion market in the U.S.
In 1997, Lange borrowed $50,000 from family and founded Liz Lange Maternity in a 12x12 office equipped with only a phone. In 1998, after contacting friends she believed would be interested in the clothing, Lange opened an 800 square foot store in Manhattan's midtown. The company quickly outgrew the space and moved to Madison Avenue in 2000.
In fashion and clothing, a petite size is a standard clothing size designed specifically for women 163 cm (5 ft 4 in) and under. [1] [2] [3] This categorization is not solely based on a woman's height, but also takes into account the proportions of her body. Petite sizes cater to body shapes that typically have shorter limb lengths, narrower ...
In June, 2002, Reitmans acquired Shirmax Fashions Ltd., [3] which operated 109 Addition Elle stores and 66 Thyme Maternity stores. On June 2, 2020, Reitmans announced [ 4 ] that it would close all Thyme Maternity stores as part of its restructuring process, in part due to financial challenges relating to the COVID-19 pandemic.
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